A vibrant, playful and positive aesthetic emerges that seeks to invigorate the everyday through stimulating bright colour. Land of Plenty looks to an imaginary nostalgic world where colourful, carefree expression and creativity are boundless.
Psychedelic dreamscapes are filled with abundant materials and childlike obsessions. Digital filters and colour effects are layered to create enchanting and refreshing new perspectives. Nature is amplified in a spectrum of otherworldly pastel hues to challenge our perception of reality.
A whimsical palette of rainbow brights celebrates diversity and youth. Sugary-sweet artificial food colours that evoke childhood excess, such as Blue Slush, Grape Soda and Cotton Candy, are balanced with warm synthetic pigments like Flame, Pink Panther and Radiant Yellow. Cool tones of Avocado Crush, white Talc and Vapour Grey instil a sense of calm, while Neon Peach brings a heightened vibrancy to the mix.
For materials directions relating to this theme, see Land of Plenty: Materials from our Materials Focus 2020.
