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Land of Plenty: Materials

Land of Plenty is an uplifting and youthful direction that brings joy to everyday environments through energising bright colours and inviting tactility.

Soft and squidgy surfaces cushion the hard edges of modern technology and give warmth to interiors and communal spaces designed to encourage social interaction and unleash creativity. Kitsch materials reminiscent of childhood are stacked and layered in eclectic formations, creating a maximalist aesthetic that speaks of nostalgia, youth and material abundance.

Through dreamlike visual filters, flora and fauna become obscured into surreal and otherworldly projections. Chromatic and shiny finishes give products a digital quality that challenges our perception of reality.

For colour directions relating to this theme, see Land of Plenty: Colour from our Colour Spectrum S/S 20.

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