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Media & Marketing

The New Masculinity

As a complement to our Future Female overview, Stylus now examines what it means to be a man in 2014. The New Masculinity industry trend offers brands across media, advertising, retail, and food and beverage insights into male consumer attitudes, shopping habits, and how to market to the new dad demographic.

The New Masculinity Reports
Dadvertising
Dadvertising
Dadvertising
Fathers across the demographic spectrum are now energetically redefining the traditional stereotypes of the past. This necessitates new thinking for advertisers and marketers looking to engage the new dad.
Media & Marketing
The New Masculinity
14 Feb 2014
What Men Want
What Men Want
What Men Want
What is the state of men in 2014? Kevin Braddock, contributing editor to UK men’s magazine Esquire, and Stylus Media & Marketing editor Christian Ward, examine the broad spectrum of modern masculinity.
Media & Marketing
The New Masculinity
14 Feb 2014
The Male Groom Boom, USA
The Male Groom Boom, USA
The Male Groom Boom, USA
In the US, the male beauty market is booming; the result of shifting social attitudes and a new breed of services and products aimed squarely at men. We examine the emerging trends and strategies shaping a growing market.
Retail
The New Masculinity
14 Feb 2014
Selling Style
Selling Style
Selling Style
Changing definitions of masculinity attuned to new roles in the home and workplace are prompting men to spend more on their image than ever before. From commerce disguised as content to concepts designed to make men feel ‘in the know’, we examine how to engage this new breed of male style consumer.  
Retail
The New Masculinity
21 Feb 2014
The New Male Grocery Shopper
The New Male Grocery Shopper
The New Male Grocery Shopper
In response to changing household dynamics, food brands and retailers are targeting a new generation of male grocery shoppers by developing nuanced strategies that appeal to the way in which men shop, cook and eat.
Food, Beverage & Hospitality
The New Masculinity
28 Feb 2014
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Published:
14 Feb 2014
BY: Christian Ward & Fiona Harkin
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