Spinning is becoming one of the more exclusive, fun ways to get in shape, with several US studios such as New York-based SoulCycle capitalising on the growing market.
SoulCycle – which arguably sparked the whole spinning craze – remains as popular as ever. The club offers a variety of classes, from straightforward spinning to total body workouts. The brand, which caters to an exclusive clientele, opened a West Coast location in February 2012, and has further expansion plans.
New York-based chain Flywheel Sports has opened locations in Miami, Chicago, Atlanta and Charlotte. The stadium cycling setup and high-tech bikes allow for an intense workout. Also appealing to the competitive set, each studio has a large screen that displays who is leading the pack during a workout.
Other fitness experts have also recognised this market’s potential. Diversifying her workout offering, fitness guru and founder of Beyond Pilates Dallas, Brandi Marino, opened a new bike studio in January 2012. Beyond Pedalling offers a fun twist on traditional spinning with LED light decorations and guest DJs to keep cyclists motivated.