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Brief Published: 15 Jun 2012



Irish company Sensum, a mobile platform that personalises entertainment experiences, has launched a smartphone app that measures perspiration to enhance entertainment.

The Sensum app is connected to a wrist-mounted galvanic skin response (GSR) sensor via Bluetooth. The sensor measures and graphs how much people sweat while watching different videos. The data is then sent to the smartphone, which uploads it to the Sensum website. Users are given a score for their level of engagement.

Gamification aside, this technology has the propensity to personalise entertainment like never before. Sensum founder Gawain Morrison sees the platform being used to unlock content in games and films that is specifically tailored to each user. He says: “You’re getting a personal reward for engaging with the film and all the further content is led by how you reacted with it.”