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Brief Published: 11 Sep 2012

NYFW S/S 2013: The IT Crowd


As New York Fashion Week picked up the pace, science and technology emerged as key points of inspiration for numerous designers, both in terms of aesthetic and show production.

Geek-chic ruled at Diane Von Furstenburg (DVF), as models debuted Glass, the upcoming augmented-reality headset currently being developed by internet giant Google. Google Glass is a multi-functional device worn over the eyes that can take pictures, record videos and receive messages just like a smartphone or tablet device.

Glass’s science-lab look gave a quirky, futuristic twist to the disco-inspired DVF collection, with the bands of each pair amended with a different colour to complement its specific look. Google Glass was used to record footage both on the runway and behind the scenes in the run up to the show, which will be turned into a short film titled DVF through Glass.

The technology theme continued at Alexander Wang, with the show culminating in a black-lit finale in which the models’ all-white looks glowed with UV light, truly maximising the beautifully crafted, otherworldly pieces. Elsewhere, designer Walter Baker showed his diffusion line W118 by Walter Baker as a presentation, with each model having an individual headset playing music. The models visibly reacted to the beat of the music while trailing neon wires, adding a multicoloured backdrop to the vibrant collection.

New York Fashion Week runs until September 13.