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Colour & Materials
Published: 31 Dec 2014

Norton Frequency-Blocking Jeans

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Symantec & Betabrand

Symantec, the US-based developer of Norton Internet Security, has teamed up with San Francisco-based clothing company Betabrand to create jeans with radio frequency identification (RFID)-blocking fabrics in the pockets.

Using a silver-based material to block signals, the jeans aim to prevent thieves from stealing information from contactless credit cards. It will also render mobile devices unusable, so the wearer will not receive calls or alerts.

The jeans will be a modified version of a popular style Betabrand already sells and are reported to go on sale in the US from February 2015.

We are increasingly seeing protective materials being harnessed to shield us from the virtual world. For more applications that offer wi-fi-blocking technology, see our Materials Focus 2016 rationale, Deactivate. See also Super Security, which examines devices and services that help protect consumers’ privacy.

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