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Brief Published: 21 Feb 2011

Converse Saves the 100 Club


Legendary London music venue the 100 Club has been saved by savvy footwear brand Converse.

Well-known for its musical affiliations (read more in our report Music & Retail: New Romance) Converse is aiming to increase its kudos among music fans by providing financial aid to the struggling club that has hosted the likes of Muddy Waters, the Rolling Stones, the Sex Pistols and the White Stripes in the 70 years since first opening its doors.

A campaign to save the venue has been in action since September 2010, when owner Jeff Horton announced financial difficulties. It includes a Facebook page with more than 19,000 fans and support from a number of high-profile musicians including Sir Paul McCartney, who played an intimate gig there last December.