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Leaning into Local

Covid-19 has revolutionised consumers’ attitudes to how and where they live and work, expediting a ‘micropolitan’ migration away from mega-cities, a greater desire for close-quarters community and more ‘atomised’ versions of urban cool that make fans feel truly seen. From gateway stores and ‘hometown hero’ flagships to cultural programming and omni-smart neighbourhoods, here are the big-hitting strategies galvanising going local.

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