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Brief Published: 11 Jan 2021

Lego Launches Mindful Botanical Kits for Adults

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Lego

To kick off what’s hoped to be a year of comparative calm and recuperation, Lego has launched a botanical collection of floral sets geared towards wellness-seeking adults. With global restrictions continuing to force people indoors, slow crafts and biophilia are now essential themes for consumer products.

The new Botanical Collection features two building kits: a flower bouquet and a bonsai tree. Both comprise roughly 800 pieces that form realistic petals, foliage and stems in a garden-plucked palette. The collection is made using sustainably sourced sugarcane bioplastic that Lego is rolling out across new designs (see The Brief).

The bouquet set features pieces to construct common flowers, such as snapdragons, roses and daisies. Adjustable stems ensure the flowers fit into any vase, while reconfigurable petals allow users to arrange their bouquets to suit any occasion or mood.

The Bonsai set is similarly modifiable with a choice of green foliage or pink cherry blossoms. The set also comes with a traditional rectangular pot and a wood-effect stand to proudly display the tree in the home.

The collection targets the growing interest in wellness and slow craft activities, catalysed by the chaotic events of 2020 (see also Analogue S/S 2021: Fashion & Product Design Update). “As adults look for new ways to switch off and relax, we’re delighted to be able to help them seek solace from their busy everyday lives as they immerse themselves in creating these beautiful botanical builds,” says Jamie Berard, senior design manager at the Lego Group.

Moreover, the collection capitalises on housebound consumers’ yearning for biophilia, offering long-lasting decorations that bring the stress-reducing properties of flowers and nature into the home.

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