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Brief Published: 12 Feb 2019

Last week we were excited to launch Future Thinking: our brand new podcast series. If you're not yet familiar with it, the premise is simple: every episode, one of our experts discusses a topic they're particularly excited about with an industry thought-leader.

They're fascinating listens which unpick the trends that spark the most debate in our team meetings and brainstorms. And because they cover everything from fashion to coffee, and travel to beauty, we hope there's something for everyone.

Watch out for episode three – which explores the democratisation of flavour – next Tuesday. Use the link above or search 'Stylus Future Thinking' on iTunes or Spotify. This is a new departure for us, so if you have any feedback, I'd love to hear from you.


Other news: two years ago, our hugely popular Kitchen of the Future reports revealed how modern kitchens offered a microscope into consumer change. This month, Bathroom of the Future will uncover the ablution-based innovations helping to break taboos around accessibility, inclusivity, social responsibility, new luxury, self-care and wellbeing.

Elsewhere, research has begun on our next venture into Packaging Futures, which we'll be unveiling in April. As one of the most tactile manifestations of a brand, packaging is a research sweet spot – feeding, as it does, into wider trends on brand engagement, retail, and design directions.


In news from this week, our superstar Consumer Attitudes team has just published its 2019 Consumer Zodiac infographic, which visually profiles the 10 key consumer groups to be aware of in 2019.

Aside from Post-Urbanites and The Experimentals, I'm personally delighted to see Gen X getting a look in with the Gen Xcel consumer group. No longer shall we be overshadowed by millennials and boomers!

Do have a look and, as ever, please get in touch with any questions or suggestions.

Tessa Mansfield
Chief Creative Officer