Levi’s x Google: Connected Commuter Clothing
Levi’s and Google are teaming up to bring wearable tech to consumers, launching a smart denim trucker jacket for the urban commuter. The jacket is the first design from Google’s Project Jacquard – a platform dedicated to producing garments using innovative textiles – and joins Levi’s performance-driven Commuter range.
Tailored for cyclists, the smart jean jacket connects wirelessly with the wearer’s smartphone, allowing the user to control music, navigate roads and make and receive texts using simple, customisable gestures.
Jacquard is the first digital platform created specifically for smart clothing. The technology is woven into the Commuter Trucker jacket itself, with an interactive cuff on the left sleeve allowing the wearer to tap into their device without taking their eyes off the road.
“Our focus has always been to add a new layer of connectivity and interactivity to things you already know, love and use every day,” says Google. “By starting with raw materials, such as yarns and textiles, we found ways to provide unprecedented access to the digital world through items that aren’t typically considered to be technology.”
As the working landscape transforms, savvy brands are increasingly providing options for the new urban commuter, integrating features that tackle unpredictable weather patterns, rising pollution levels and the need to always be connected. For more on this, see our forthcoming report Fashion’s Workplace Challenge – part of the Work/Life Revolution Macro Trend, publishing on October 6.