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The Brief
Brief Published: 14 Nov 2011

Faraday Electric Bike In Disguise

Extra

Santa Cruz-based bike manufacturer Rock Lobster has teamed up with designers Ideo to create an electric bike with the appearance of a traditional bicycle.

The concept was put together for the Portland-based, non-profit Oregon Manifest Competition, and is named in honour of the 19th-century scientist and pioneer of electric motors, Michael Faraday.

All of the vehicle’s motor settings are hidden within the bike frame, with added extras including headlights built into two front prongs, and a modular racking system allowing for the addition of a child seat.

Ideo

Rock Lobster

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