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Brief Published: 25 Aug 2011

Fairmont Peace Hotel Debut

Extra

Some hotels cater specifically to women, while others offer Chinese and Indian travellers nation-specific services and amenities. However, the Fairmont Peace Hotel in Shanghai has gone one step further.

The hotel has launched the Nine Nations Suites, which pay homage to the culture, style and innovation of China, India, Britain, the US, France, Italy, Spain, Japan and Germany. Each suite features concepts that represent the nation, such as tatami mats in the Japanese Suite, and roses and oak leaves in the coving of the British suite.

It is quite unusual for a large hotel chain to choose to offer such individually designed rooms – something normally much more typical of boutique hotels. However, this clearly demonstrates that larger chains are taking note of the recent consumer demand for unique design and services.

Stylus wonders whether the next step for large hotel chains may be designated floors designed to represent key travel markets – particularly, China, India and Russia.

Fairmont Peace Hotel

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