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Media & Marketing

Making Brands Indispensable: Incite 2017

At the Incite Brand Marketing Summit in New York, marketers from brands including KFC, American Express, Chobani and Under Armour discussed how they're winning audiences' attention. Themes included 'branded everything' (colonising new places and spaces), content that solves consumer problems, supercharging creative testing, and doubling down on brand values.

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Published:
2 Nov 2017
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