Embracing the premise of scaling uniqueness, shrewd brand powerhouses are incorporating community-focused concepts, philanthropic initiatives and locally attuned spatial design into their retail formats – demonstrating a valuable affinity with local needs and cultural patterns. We chart the most effective strategies.
Local Matters: New 'Glocalisation' Strategies
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By identifying, analysing and decoding the most important trends from 20 industries, we’ll give you the ideas and insights you need to future-proof your business.