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Brief Published: 20 Jul 2011

Gwen Stefani to Design Range for Target


American popstar Gwen Stefani is to design a children’s range for US high street giant Target. Entitled Harajuku Mini, the collection will cover babies, children and the ‘tween’ market. It will be a miniature take on Stefani’s Japanese-inspired Harajuku Lovers range of clothes and accessories, which launched in 2005 to tie-in with the singer’s own brand of kitsch bottled fragrances.

As well as Harajuku Lovers, Stefani also designs L.A.M.B – a successful adult line of designer apparel that launched in 2004. The singer is famous for her quirky, Pop Art aesthetic inspired by Japan’s Harajuku girls, made famous by singles such as Rich Girl and What you Waiting For? from the 2004 album Love. Angel. Music. Baby.

Discount retail chain Target stocks everything from fashion and beauty to electronics and furniture, and has previously collaborated with ready-to-wear labels Rodarte, Zac Posen, Thakoon and luxury Italian knitwear label Missoni. The Harajuku Mini range will launch in stores and online in November, with prices ranging from $3.99 (£2.50) to $29.99 (£19).