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Brief Published: 18 Nov 2011

Nendo’s Labyrinthine Boutique


This week, visionary Japanese design studio Nendo unveiled its latest project: Indulgi – a new design shop in Kyoto, Japan. The store blends fashion, art and design amid a surreal retail journey through a black-and-white maze of false doors and angled mirrors.

The design concept is based on the idea of never being able to see the entire store all at once, offering visitors a peek-a-boo experience that requires a longer-than-average linger.

Shoppers are fully encouraged to open the large, closet-like doors that scatter the space to reveal the merchandise inside, fuelling the desire for further exploration, not to mention doubling up as a space-saving device for the narrow shop. And illuminated shelves highlight products and guide customers through to more rooms.

For more on unusual retail settings that seek to redefine the conventional shopping experience, see our report, Beyond the Comfort Zone.