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Retail: Valentine’s Strategies, 2017

Shifting attitudes towards romance, a still-rampant appetite for personalisation and the promise of self-help are fuelling Valentine's 2017 – making 'Red Saturday' a retail force to be reckoned with. Straddling feminism-fuelled Galentine's celebrations, love workshops, tongue-in-cheek infomercials and customisable social comms, we track the ideas with the most mileage.

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