Free Designer Bike Hire at NYFW
Manhattan’s Fashion Center Business Improvement District has launched a new cycling initiative that will provide bicycles to borrow free of charge during New York Fashion Week.
The Fashion Center worked with NY-based fashion designers including Diane Von Furstenburg, Elie Tahiri, Isaac Mizrahi, Nanette Lepore and Rebecca Taylor on designs for the collection of Bowery Lane bicycles. They will be available in certain areas of New York's Garment District during the city’s fashion week in September.
The Fashion Center aims to boost the vitality of Midtown Manhattan’s Fashion District by promoting it as a strategic location for fashion-related and non-fashion-related business alike. While the bicycle scheme will be free of charge, a credit card deposit will be required.