We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 3 Mar 2011

All Saints’ Sessions

Extra

Fashion retailer All Saints is following in the footsteps of a plethora of brands, including Burberry and Diesel, by jumping on music-based affiliations to reach a wider customer base (read more in our report Music & Retail: New Romance).

Using the warehouse space below its East London design offices as a recording studio and filming location, All Saints has just started presenting fortnightly updated online content, such as live performances, lectures and interviews.

Championing new music talent, the cultural initiative – called the Basement Sessions – will be spread across all its online channels: Facebook, Twitter, a mobile app, iMix music player and downloadable content, ensuring it is viewed by as many potential customers as possible.

allsaints.com/music/

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS