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Brief Published: 14 May 2020

Lockdown Media Opportunities

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Animal Crossing: New Horizons

Only 8% of global consumers believe brands should stop advertising during the ongoing Covid-19 crisis (Kantar, 2020). With the world consuming at-home entertainment en masse, we highlight engagement opportunities in stand-out media channels.

  • Entertainment in Place: Mobile experiences are taking a dip as consumers choose bigger screens available in their homes (The New York Times, 2020). Global daytime video streaming is up 40% (Conviva, 2020), and Nielsen reports that US kids and teens aged six to 17 blew past all other demographics with broadcast TV midday viewership gains of 300%. While building rapport in online gaming and social platforms like TikTok is key for youth-focused brands, now is prime time to activate brand awareness via broadcast TV.
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