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2020: Look Ahead – Retail

2019 continued to blur retail boundaries, partly driven by digitally bred Gen Z’s disinterest in traditional systems. Experiential engagement boomed, as did commerce encompassing support, culture or an insightful edge. 2020 will double up on opportunities in AI-enhanced living, radical intimacy will counter brand bravado, and heritage will be ripe for reinvention.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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