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Design Directions A/W 16-17

Design Directions for Autumn/Winter 2016-17 respond to a technology-driven world with product stories that encourage physical interaction. Fresh ideas provoke an introspective outlook to restore wellness, layer practicality with playfulness, and outline new perspectives on light and reflection.

Finding inspiration in innovative approaches and future-focused ideas from across all sectors of design – from architecture and fashion, to transport and packaging – our Design Directions highlight three key trends for A/W 16-17 product design development: Restore, Layer and Outline.

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