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Retail

Retail: Digitising Luxury, 2017

Luxury online shoppers now expect greater levels of personalisation, smoother routes from e-tail to physical stores, and more anonymity to warrant their custom. From 'localised digital' techniques and 'crossover commerce' to gateway customisation and IoT-connected privileges, we reveal strategies for extending reach without sacrificing the kudos of exclusivity.

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Published:
12 Jan 2017
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