London-based gardening gift delivery company Gluttonous Gardener is capitalising on the continued popularity of Prosecco in the UK by enabling British consumers to grow their own Prosecco grapes at home with its custom-designed 'Prosecco Crate'.
Retailing at £38 ($47.81), the kit includes a grapevine that will flourish all-year-round, even in the UK's unpredictable climate. The vine can grow in a pot indoors, making this at-home kit accessible for those without a garden. Growers will need to provide their own champagne yeast (a type of yeast which produces more bubbles than regular brewers yeast), a fermentation lock (or one-way air lock) and a demijohn. The process takes 6–18 months, depending on personal taste preference, as a longer fermentation period will result in more bubbles.
The kit also includes instructions on how to plant, nurture and harvest the grapes, as well as a DIY prosecco recipe and pre-printed personalised labels.
Gluttonous Gifts also carry a range of other innovative foodie at-home growing kits, including a 'Grow Your Own Pesto' crate, an at-home Blueberry Plant Box and a 'Thai Chef's Crate', which includes a Kaffir Lime tree.
For more on the wider trend of self-sustaining kitchens and at-home produce cultivation, see Culinary Provocateurs, part of our Currency of Dissent macrotrend. See also Feeding Tomorrow's Consumers and Reframing Rare for inventive and proactive ways to feed and nourish future consumers.
The product also aligns really well with the theme of 'culinary connoisseurship' explored in Look Ahead 2016: Food, Beverage & Hospitality, and in particular chimes with the at-home mixology movement, covered in DIY Mixology.