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Brief Published: 29 Apr 2015

Milan 2015: Future of Mobility


Auto brands at Milan Design Week (April 14-19) looked to the future of mobility reshaped by technology and a changing cityscape. Here are our picks of the design concepts that reimagine the relationship between driver and vehicle. 

  • British brand Mini’s concept focused on “last-mile mobility”, pre-empting the idea that future urban areas may become inaccessible to cars, with drivers parking on city outskirts before continuing their journey to the centre. Its Citysurfer electric scooter would fold down and fit in a car boot, reflecting the brand’s wider ambition to expand beyond cars.
  • The driving experience is the “ultimate luxury”, according to Japanese automaker Lexus, which created an immersive installation titled Journey of the Senses. Conceived by French designer Philippe Nigro, it led visitors through a series of otherworldly structures, where they could taste food by chef Hajime Yoneda, and experience calming sensory stimulation. Its LF-SA concept car represents the idea of driving as a luxury experience that will engage all the senses. Look to our Milan 2015: Branded Spaces report for more on immersive experiences.
  • Reflecting how the relationship with driving will change once the car becomes an autonomous object, German automaker BMW’s offering was abstract and conceptual. Swiss-Argentinian designer Alfredo Häberli put mobility in the wider context of the future city, creating a streamlined, sculptural form that evokes forward motion.

Milan Design Week is fast becoming a magnet for automakers to preview more conceptual design ideas, offering a platform to collaborate in more diverse designer partnerships and engage wider design audiences. For more on Milan Design Week 2015, check out our full coverage.

For more conceptual insights on future mobility, look to our Move Award 2014 and LA Design Challenge 2014 reports, and wider, commercial opportunities from CES 2015