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Brief Published: 23 Aug 2011



Atosho is an ecommerce tool that allows customers to buy products on the webpage they are browsing, via a web banner called a Microshop, without needing to leave the page they were browsing.

Atosho places Microshops advertising retailer’s products on websites where the content is directly relevant, displayed in a retail environment which looks like the website you are on. 

The aim of the Microshops is to streamline the transaction process. Atosho founder Abders Ibsen believes that many potential online sales are lost “as many potential customers are put off by clicking a sponsored link through to the retailer’s website.”