We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 26 Jul 2012

Project 12: Craft Brewing

Extra

US beer brand Budweiser, owned by Anheuser-Busch InBev, is muscling in on the burgeoning craft beer scene with its latest offering, Project 12 – a collection of 12 small-batch brews based on US postcodes.

AB InBev drafted in brewmasters from 12 of its Budweiser breweries in the US and asked them to create a beer in homage to the postcode where the beer is brewed. The company then narrowed the list to six beers, which will be sampled across the US this summer. The three most popular craft beers will be made into a limited-edition pack, due for commercial release in autumn.

Sample beers include: 91406 (Los Angeles), a deep-amber lager that uses four different types of hops; 13027 (New York), a bright-gold lager brewed with six imported hops; and 80524 (Colorado), a deep-gold filtered wheat beer that uses lemon peel, orange peel and coriander.

See Saint: A Disruptive Brew for more information on craft brewing.

Project 12

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS