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Brief Published: 26 Jul 2012

Project 12: Craft Brewing


US beer brand Budweiser, owned by Anheuser-Busch InBev, is muscling in on the burgeoning craft beer scene with its latest offering, Project 12 – a collection of 12 small-batch brews based on US postcodes.

AB InBev drafted in brewmasters from 12 of its Budweiser breweries in the US and asked them to create a beer in homage to the postcode where the beer is brewed. The company then narrowed the list to six beers, which will be sampled across the US this summer. The three most popular craft beers will be made into a limited-edition pack, due for commercial release in autumn.

Sample beers include: 91406 (Los Angeles), a deep-amber lager that uses four different types of hops; 13027 (New York), a bright-gold lager brewed with six imported hops; and 80524 (Colorado), a deep-gold filtered wheat beer that uses lemon peel, orange peel and coriander.

See Saint: A Disruptive Brew for more information on craft brewing.

Project 12