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Brief Published: 2 Oct 2015

Worldbeing: Carbon-Tracking Wearable and App

Worldbeing is a wearable with an accompanying app that enables users to track their daily carbon footprint, encouraging eco-conscious decision making for sustainable lifestyle change. Developed by London studio Layer (the recently rebranded Benjamin Hubert Studio) with support from British environmental consultancy The Carbon Trust, it has a predicted launch date of 2017.

The device will use advanced algorithms from The Carbon Trust's footprint calculator to create an estimate of a user's daily emissions, which can then be used to track improvements over time. Users will be able to join communities of fellow trackers to challenge their friends and win rewards for achieving goals, such as vouchers for eco-friendly stores or products. Similar methods of competition and gamification have already proved successful in fitness apps at retaining attention and encouraging consumers to make tangible lifestyle changes.

The Bluetooth-connected wristband features a wireless payment system that will provide the bulk of the analysed data, tracking what items are bought and from where, to calculate the carbon footprint of daily activities. Users will also be able to manually input activities or sync the device with other services to collate data – such as food databases on fitness apps, transport services and smart meters to track home energy consumption.

The device itself has also been designed with sustainability in mind. The e-ink screen uses considerably less energy than LED alternatives, while the band is made from a composite created from recycled e-waste, which gives a speckled look to the material's surface.

A new breed of wearables and apps are encouraging consumers to look outwardly by offering social interaction and rewards based on positive social behaviour – see our blog posts about the recent launches of JellyChip and PersonalHeroes for further insight.

Brands that shape their products and services to address pertinent global shifts will be able to future-proof their businesses, ensuring a sustainable future for both themselves and their consumers. For further inspiration, see The Consumer of 2030, an update to our Sustainable Futures Innovation Platform.