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Brief Published: 1 May 2012

Pimkie Realtime Colour Tracker


French fashion brand Pimkie has launched a real-time colour forecast website that digitally tracks and compiles colour information from three major European cities: Paris, Milan and Antwerp. This allows users to view the most popular fashion colours on the streets of each location.

Updated in real-time, images are fed to colour analysis software via digital video cameras. This information is then processed and compiled as daily, weekly and monthly colour charts, alongside a live colour stream chart that is updated every 20 seconds.

The software also recommends key colours, linking to garments from Pimkie’s collections that match the most popular hues.

Pimkie Colour Forecast