Pimkie Realtime Colour Tracker
French fashion brand Pimkie has launched a real-time colour forecast website that digitally tracks and compiles colour information from three major European cities: Paris, Milan and Antwerp. This allows users to view the most popular fashion colours on the streets of each location.
Updated in real-time, images are fed to colour analysis software via digital video cameras. This information is then processed and compiled as daily, weekly and monthly colour charts, alongside a live colour stream chart that is updated every 20 seconds.
The software also recommends key colours, linking to garments from Pimkie’s collections that match the most popular hues.