Marriott’s Workspace on Demand
International hotel giant Marriott has partnered with workspace booking app Liquid Space to trial an online service that allows users to reserve meeting spaces, lobby seating areas and communal tables at more than 30 of the chain’s Marriott, Courtyard and Renaissance properties in the US.
Workspace on Demand, introduced in January 2013, enables anyone to book a place to work or hold a meeting in the same way they would a hotel room. The service is marketed towards non-guests who can reserve couches, communal tables and media pods (typically available for free), or book conference rooms and business centres for a fee. The website also lists available amenities, such as complimentary wi-fi and printing.
“Younger workers are changing the work dynamic,” said Paul Cahill, Marriott’s senior vice-president for brand management. “They are mobile and global, living lives untethered to the traditional work environment, and we are evolving with them.”
According to US-based research firm IDC, the number of global mobile workers will increase to nearly 1.2 billion in 2013, and demand for temporary, flexible workspaces is rising. In Nomadic Workspaces, Stylus explores the innovative companies offering rentable office space, while The Transformable Workspace showcases the evolution of the office into a more flexible, adaptable environment.
Read more about the changing role of the hotel lobby into a place to meet, work and socialise in New Lobby Concepts.