Sensitive to the 1.5 billion consumers worldwide celebrating a Lunar New Year (LNY) marred by Covid-19 for a second year, 2021 tactics shifted gear towards empathetic ad campaigns, shareable – and sought after – digital brand assets and at-home ‘insperiences’. We unpack the best concepts from Asian and Western brands, in sectors including telecoms, F&B and luxury fashion.
Lunar New Year 2021: Brand Tactics
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