The personal hygiene market has had a long-overdue makeover. Driven by the bankability of Instagram-friendly lifestyle products, brands are now targeting the modern consumer by borrowing ideas from the luxury beauty space, with a focus on exquisite packaging, added wellness benefits, no-nonsense marketing speak, and time-saving solutions.

Luxurifying Personal Hygiene

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.