Own A Colour
Paint manufacturer Dulux has teamed up with children’s charity Unicef to launch Own A Colour – a website that allows users to own a colour by donating a minimum sum of £1 to the charity.
When purchasing the colour, users are asked to name the hue as well as include some information about their choice. This profile is then displayed alongside that of other donors, including actor and Unicef patron Roger Moore. Displaying 16.7 million on-screen colours, the digital initiative hopes to raise at least £16.7 million for the cause.