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Brief Published: 31 May 2012

Radical Innovation in Hospitality Awards, 2012


The sixth annual Radical Innovation in Hospitality Awards – part of the HD Expo 2012, held this month in Las Vegas – unveiled a host of new design concepts aimed at pushing the boundaries of hospitality design.

The awards were initiated by the US-based John Hardy Group (JHG) and the Hospitality Design Group (HD Group) as a platform for exploring ways to elevate the guest experience and, where possible, to extend the remit of the hospitality industry itself. And they are fast becoming synonymous with a gold standard in global hotel innovation. 

Top billing was awarded to French family-run architects MM Planners for a bridge-like concept dubbed Koi. The design reinvents the existing bridge archetype, transforming it into a potentially regenerative urban hub that could be used in virtually any major city. The concept reimagines the bridge incorporating public and events space, as well as a hotel.

Italian architect Gianluca Santosuosso scooped second place with luxury concept the MORPHotels project. The design offers guests the opportunity to stay in a futuristic-looking series of interconnected pods that float on the surface of water. Designed to be used in multiple locations across the globe, the pods use an unusual snake-like linear structure developed around a “vertebral spine” to adapt to different sites, and also handle changing weather conditions.

Radical Innovation Awards

HD Expo

Gianluca Santosuosso

MM Planners