Jimmy Choo’s Stylemakers
British luxury accessories brand Jimmy Choo launched its new online styling project called Stylemakers yesterday, allowing the public to upload and share pictures of themselves wearing Jimmy Choo shoes or bags.
Launching in conjunction with the new Choo 24:7 collection– a staple line designed to provide the ideal shoe for any occasion – the interactive website is categorised by location. Cities include London, New York, Shanghai and Sao Paolo, among others. Each city has a style ambassador for that particular location, with Tank magazine’s executive fashion director Caroline Issa chosen as the London icon for the project.
The brand celebrated the launch by inviting bloggers and journalists to have their picture taken wearing Jimmy Choo, and upload it to both Stylemakers and social media websites.