As the grooming market continues to widen (see our Male Groom Boom, USA report for more on this burgeoning sector) and female consumers seek alternatives to often complicated beauty regimes, an emerging niche market for unisex products has opened up, with an emphasis on fuss-free living, genderless packaging and shareable products. Stylus examines this trend and highlights key factors to consider when working towards engaging male and female consumers together.
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