Support, purpose, equality and access are critical brand differentiators for Gen Z, creating winning significance for brand-backed communities, movements or ‘scenes’. Key strategies for future teen favourites will include helping the underserved, taking a beyond-transaction stance, promoting 21st-century self-care, student support, and new-wave retailtainment bringing critical ‘IRL’ connections back into digital lives.

Making Scenes: Purpose, Protection & Connection

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.