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Brief Published: 12 Mar 2021

Malala’s Apple TV+ Content Deal

Malala Yousafzai

Women's rights activist, education advocate, and (youngest to date) Nobel laureate Malala Yousafzai has signed a multi-year programming deal with on-demand video platform Apple TV+.

Yousafzai will be developing a slate of drama, documentary, and children's series. The partnership emerges out of an existing relationship between Apple and Yousafzai's Malala Fund, which champions every girl's right to 12 years of free, safe, and high-quality education. In 2018, Apple became Malala Fund's first laureate partner, supporting the organisation's work with local advocates in countries where girls face significant education challenges.

Apple TV+ isn't the only content provider shoring up their edutainment catalogue. On International Women's Day, YouTube Originals released Super Sema, a 10-part animated series from Nairobi-based production company Kukua. Starring Oscar-winning actress Lupita Nyong'o, Super Sema is centred on 10-year-old Sema, who uses science-powered superpowers to protect her community from villains and teach kids Steam (science, technology, engineering, art, and maths) skills.

During the pandemic, audiences have become hungry for educational and upskilling content. Half of UK adults reported they filled their screen time at home with documentaries and tutorials to help them maintain personal growth (Samsung, 2020). Remote learning is a booming industry. US online learning hub Coursera just filed for an initial public offering (IPO) at the New York Stock exchange. Founded in 2011, the company saw $293m in revenue in 2020, while the number of users registered to one of the 4,000 courses (offered by 150 educational institutions through Coursera) grew by 65%.

For more on assisting consumers in their at-home improvement journeys, check out Content for the Culinary Insperience and our State of Media 2021 Update.