Male Manicures Go Mainstream
As explored in , nail care sales boomed during lockdown – Amazon US posted a 218% rise in April (, 2020) – and DIY nail art is flourishing. Evil eye and smiley face motifs are a popular unisex look, with the creator of – UK artist – recently posting an . Additionally, nail polish-wearing TikTok stars such as US-based and Italy’s are fuelling a rise in hashtags like .
But it’s not all about Gen Z Insta-nails. New York nail studio began hosting in 2019. “Our clients are all different ages and professions,” founder Amy Lin told UK news site . “From a dad with a five-year-old daughter, to a business consultant, to men who work in a creative agency.” French luxury brand Chanel recently added black and white matte nail polish to its male make-up range, while Japanese brand Orbis launched a tinted nail protector under its . line in April.
It’s all part of a general uptake in male make-up and stigma-breaking brands, (see ), with the Covid-19 quarantine spurring even more men to become more adventurous with beauty styling: US internet searches for “male make-up looks” rose by 80% this April since last year (, 2020).