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Brief Published: 13 Nov 2017

Marriott Introduces Slack Hotel Bookings


Members of global hotel chain Marriott's Reward loyalty scheme can now book group travel through California-based business messaging app Slack.

To book, members open up Marriott's extension page in the Slack app and type in the city and dates of travel, with the app then providing a few different hotel options to choose from. Should this be a group trip, everyone involved in the chat can vote using the 'thumbs up' emoji. Accommodation can be booked immediately through the Slack app at the best possible rate, according to Marriott.

This is a further example of Marriott's savvy adoption of booking technologies. Earlier in 2017, its Aloft hotel brand introduced a text-based chatbot called ChatBotlr that allowed guests to request basic hotel services such as wake-up calls and laundry fulfilments. It also launched hotel-booking bots for Facebook Messenger, WeChat and Google Assistant, as well as an original Snapchat video series earlier this year that informs guests about updates across the travel industry.

These flexible booking innovations reflect a wider trend for increased autonomy and malleability when it comes to travel and hospitality experiences – as discussed in great depth in our report The Empowered Customer Journey, part of our Industry Trend The Future Guest.

See also Expedia's VR Booking Technology and Expedia Partners with Amazon Alexa for other recent examples of tech-enabled booking innovations.