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Brief Published: 19 Nov 2019

Recycled Hangers Provide Sustainable Solutions

Extra

French fashion designer Roland Mouret has now turned his attention from clothing to hangers, teaming up with Dutch sustainable hanger company Arch & Hook to debut the #SwitchToBlue campaign. Made from 100% recycled marine plastics, the Blue hanger is fully recyclable and reusable.

The Blue hangers are intended to be used during the ‘garment on hanger’ (GOH) stage of product distribution instead of the usual plastic versions, which are normally thrown away and replaced with branded ones for display on the shop floor. The vast majority of these plastic GOH hangers are single-use and discarded after delivery, contributing to the large amount already in landfill. According to British recycling company The First Mile, an estimated 100 million hangers are sent to landfill each year in the UK alone, where they can take up to 1,000 years to decompose.

Launched in collaboration with the British Fashion Council and London Fashion Week, the #SwitchToBlue campaign aims to raise awareness of this new innovation. However, it also aims to get the fashion industry thinking about other ways in which they can become more sustainable, beyond the production of the clothes themselves. Factors such as hangers, packaging, storage and transportation should all be taken into account, as modern consumers appreciate transparency from brands at all stages of the product’s life cycle.

For more on sustainable packaging initiatives, see Packaging Futures 19/20: Catering to Convenience and Packaging Innovations 2019. To learn more about fashion’s eco-friendly advancements, see Instagangs: Sustainable Heroes, A Sustainable Journey and Wake Up to Fashion’s New Order.

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