McDonald's Green Restaurants
As explored in Packaging Futures 2019/20, consumers are increasingly expecting brands to offer eco-conscious packaging. Coming at this issue from a hospitality perspective, McDonald's Canada is opening two new green concept stores to trial its new sustainable packaging alternatives.
Located in Ontario and Vancouver, these restaurants will serve as incubators for new packaging, testing recyclable lids made from wood fibre and 're-pulpable' cups for cold drinks, as well as wooden cutlery and stir-sticks and paper straws. If successful, the packaging will be rolled out worldwide in 2020. The initiative is part of a push to switch all of McDonald's packaging to sustainably sourced, recycled materials by 2025.
John Betts, president and chief executive of McDonald's Canada, said: "Our Green Concept Restaurants are an exciting new innovation as part of our ongoing sustainable journey. They are an example of how we're able to use our scale for good, and keep raising the bar on what it means to be a responsible company committed to people and the planet."
The move follows the recent announcement that 84% of the fast-food giant's coffee is now sustainably sourced (aiming for 100% by 2020), and the introduction of its vegan burger option (read McDonald's Launches Vegan Burger). It's an exciting shift that proves the sustainability message is definitely going mainstream.
For more on consumer expectations in this space, see Game-Changing Fast Food Concepts. For a deep dive into the complex challenges presented by sustainability in the food arena, read The Post-Vegan Opportunity.