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Brief Published: 11 May 2020

McDonald’s Launches E-Happy Meal Hub

Extra
McDonald's

McDonald's has launched an e-version of its iconic Happy Meal, stepping in to help restless families in quarantine with games, activities and crafts. Beyond providing welcome distraction for families, the move is also a savvy way to remind consumers of the brand's most famous offer and to demonstrate empathy and support.

The Family Fun Hub features a selection of interactive, AR-activated activity sheets, printable board games, word searches, dot-to-dots, puzzles and downloadable Happy Reader e-books for families to read together. The hub also features Fun Football videos featuring Manchester United Women’s football team manager and former England star Casey Stoney teaching easy-to-follow ball skills for garden play.

The hub also offers a PDF template of the official Happy Meal box design for parents to print out and assemble to recreate the restaurant experience.

This resource for families comes after the fast-food chain released the official recipes for its Egg McMuffin and hash browns for fans to produce at home. For more on this and further reading on how the dining industry is connecting with consumers during social-distancing measures, read Covid-19: The Dining Industry Pivots and Burger Joints Launch DIY Kits.

Read also Covid-19 + Food: What Are We Eating? and FMCG + Covid-19: Lessons in Resilience for more on how the pandemic has changed the way consumers are engaging with food, and how smart brands are responding with appropriate and useful products, services, and marketing and communications.

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