We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 12 Nov 2010

Burberry Bespoke

Extra

Luxury fashion brand Burberry has announced that it is launching a bespoke trench coat service in the New Year.

Chief executive officer of the brand, Angela Ahrendts, told attendees at the International Herald Tribune Heritage Luxury conference this week that customers will be able to customise the traditional Burberry trench with 12 million design options. Web users will be able to choose from a wide selection of colours and styling, as well as various details including buttons and stitching.

The focus of this year’s conference was on maintaining luxury heritage in the digital age and Burberry is certainly a pioneer in this area; the artofthetrench.com is a style blog in collaboration with The Sartorialist’s Scott Schuman and celebrates the brand’s iconic garment.

Louis Vuitton is another brand that’s encouraging customisation online – allowing monograms to be added to bags.

facebook.com/burberry

artofthetrench.com/

louisvuitton.com

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS