OpenLabel is a new iPhone app that attaches crowdsourced information to product barcodes – allowing consumers to instantly discover and share reasons to buy or avoid any product.
Co-founded by Netherlands-based computer programmers Scott Kennedy and David Ng, OpenLabel allows users to scan product barcodes, and then attach their own comments or read those uploaded by other people. The app works in a similar way to the Twitter model – allowing users to follow people or organisations they trust, and even post questions to their Facebook friends.
Consumers want transparency from the products they buy. With OpenLabel, information about a product’s environmental impact, health implications and safety standards are available. Kennedy says: “We’re about everything but price – we’re about actual information.”
The app launches in April 2012.