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Retail

Positive Provenance

Smart fashion brands are acknowledging a growing consumer demand for deeper levels of transparency and background information. Stylus examines how the industry is using provenance to boost brand value and improve consumer relations.

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Published:
7 Mar 2012
BY: Katie Baron
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01 Feb 2011
Retailing in the Slow Lane: Centre Commercial
Retailing in the Slow Lane: Centre Commercial Retailing in the Slow Lane Veja, the eco-friendly French brand renowned for its footwear and bags, has just opened a concept store in the Canal Saint-Martin area of Paris. Based on the ethical principals of the ‘slow’ lifestyle movement, the venture is challenging the definition of the boutique concept store, and proposing a fresh business model.
Retail
Store Concepts
19 Jan 2011
MIO’s Green Store
MIO’s Green Store MIO’s Green Store Sustainable furniture, homeware and clothing company MIO has opened a colourful store in Philadelphia, US. Offering both a consulting service for brands such as Anthropologie and Target, as well as producing its own products, MIO aims to spread a message of eco-friendliness via everything they do.
Retail
Store Concepts
04 Jan 2011
Luxury Provenance: How to Use Heritage
Luxury Provenance: How to Use Heritage How to Use Heritage Celebrating provenance and showcasing artisanal values are key concepts for luxury brands looking to create a fresh dialogue with consumers. As noted at this year's International Herald Tribune conference on Luxury Heritage, the notion of heritage must be modernised and repackaged to wholly engage contemporary customers.
Retail
Advertising & Branding
07 Dec 2010
Industrialised Craft
Industrialised Craft Industrialised Craft Eindhoven graduate Lucas Mullie has created a conceptual restaurant that embodies the spirit of Eindhoven.
Food, Beverage & Hospitality
Architecture & Spaces
30 Nov 2010
The Culinary Archivist
The Culinary Archivist The Culinary Archivist Behind the Scenes at the Library: Visiting the New York Public Library’s Culinary Collection.
Food, Beverage & Hospitality
Food & Beverage
01 Nov 2010
The Loan Closet
The Loan Closet The Loan Closet Lånegarderoben (or Loan Closet) based in Stockholm, is a library with a difference. Rather than borrowing books, visitors borrow clothes.

Pitched as part of the larger move towards a more ethical fashion industry, counteracting growing levels of consumption, the Loan Closet aims to help people renew their wardrobes on a regular basis without adding to landfill.

With a six-month membership fee of around £45, customers can take out up to three garments every three weeks.

lanegarderoben.se
Retail
Store Concepts
28 Oct 2010
Singular Simplicity
Singular Simplicity Singular Simplicity As our lives become more complicated – filled with multiple choices and over-abundance – we seek products and services that appeal for their simplicity or because they meet our individual needs.
Consumer Lifestyle
Consumer Attitudes
18 Oct 2010
Free City: LA
Free City: LA Free City: LA Lifestyle brand Free City, renowned for both its wildly colourful approach to visual merchandising and its close links with the community, has moved its flagship boutique from Malibu to Hollywood. The brand is focused on bringing its philosophy of handcraftsmanship, multi-sensory stimulation and shared experience to a wider audience.
Retail
Store Concepts
12 Oct 2010
Prada: Made In
Prada: Made In Prada: Made In
Mario Prada, the founder of the luxury Italian brand, was often referred to as a gentleman-connoisseur for his pursuit of the finest materials and most sophisticated craftsmanship.

In a nod to these ideals – and in what Miuccia Prada has called "a political statement that comes from a personal appreciation of originality" – Prada has created a Made-in series, which salutes the local artisans and craftsmen with whom the brand have collaborated with globally.

The series – sold in its stores – includes pieces made using techniques and materials native to the selected region. Thus, Made in Scotland consists of traditional wool knits, Made in India showcases Chikan (traditional Indian embroidery), while Made in Peru presents alpaca wool and Made in Japan will focus on denim. More countries to follow.

prada.com
Retail
Advertising & Branding
05 Oct 2010
Brand Stories: Sticky Bits App
Brand Stories: Sticky Bits App Sticky Bits App The new Sticky Bits app allows brands to embed digital content into product barcodes, feeding even more information through to info-hungry consumers who are becoming increasingly keen to engage with the products they buy on a deeper level.
Retail
Digital Commerce
16 Sep 2010
Native Food Australia: New Locavores
Native Food Australia: New Locavores Australia's New Locavores As the worldwide trend for local, seasonal food gathers pace, Stylus considers how Australia – a country of diverse cultural influences with a strong rural heritage – is strengthening its culinary prowess and eco credentials with a look back to its past and the naturally grown, native food of its indigenous population.
Food, Beverage & Hospitality
Consumer Attitudes
25 Aug 2010
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