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Meet the Mass-Niche Travellers

Tomorrow’s travellers will pay handsomely for products that reflect and respect their lifestyle interests and priorities, offering cross-sector brands an attractive opportunity to monetise evolving needs. We identify five post-pandemic travel cohorts that have transcended – or are transcending – their niche to mass status: Mainstreamed Vegans, Canna-Experimentalists, Passionate Pet Parents, Hip Soberists and Professional Leisurists. 

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