We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Meet the Mass-Niche Travellers

Tomorrow’s travellers will pay handsomely for products that reflect and respect their lifestyle interests and priorities, offering cross-sector brands an attractive opportunity to monetise evolving needs. We identify five post-pandemic travel cohorts that have transcended – or are transcending – their niche to mass status: Mainstreamed Vegans, Canna-Experimentalists, Passionate Pet Parents, Hip Soberists and Professional Leisurists. 

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more