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Brief Published: 11 Jun 2012

Spread the TEDX 2012

Extra

Last year, US-based big ideas conference organisation Ted (Technology, Entertainment and Design) employed the conversation skills of a group of taxi drivers to spread the word about its new TedX series of events in Argentina. This year, Ted has targeted hairdressers in an attempt to reach out to the Latin American community in Buenos Aires.

Using its slogan "Ideas worth spreading" as inspiration, TedX 2012 employed expert "talkers" to spread the word and get inside people's heads. A group of 60 hairdressers were invited to a series of conferences, and armed with six hours’ worth of exciting ideas, they were encouraged to share this information with clients.

Another feat by advertising and marketing agency Ogilvy & Mather’s Argentinian outpost, this campaign is a great example of how to leverage the skills of the crowd to market your brand. 

View the conferences online at Tedxbuenosaires.org.

Ogilvyargentina.com

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